The story of otta

Welcome to OTTA..  where style meets snuggles.

When I became a mum for the first time, I quickly discovered how tricky it was to find children’s clothes that were actually stylish - you know, pieces that felt timeless with carefully curated prints, not overly themed or full of tractors and dinos. I wanted something that felt fresh, fun and beautiful, just like the little humans who wear them.

When my baby was born, he looked just like a little otter.. so the nickname stuck, and soon after, OTTA (with a playful little spelling) became the inspiration for my new venture. 

After being asked time and time again where Wilber’s outfits were from, I realised there was something special about the playful yet stylish pieces I loved dressing him in. And with a husband who knows a thing or two about e-commerce, I decided to turn my love of dressing Wilber into something bigger: a space where parents can find premium, thoughtfully designed children’s wear that feels special and simple, without breaking the bank. 

So whether you’re shopping for your own little otter or picking out the perfect gift, I hope you find something you love as much as I do.

Leonie x